Yelp is one of the most important review platforms for businesses and consumers alike. For businesses, a 1-star Yelp rating improvement can generate up to 9 percent revenue increase. And a half-star Yelp rating improvement makes a restaurant 30 to 49 percent more likely to be fully booked during peak dining times.
Let us look into some of the easiest yet most effective ways you can supercharge your Yelp business page.
GETTING STARTED
Claim your Yelp business listing. Plant your flag and navigate to https://biz.yelp.com/ in order to take control of your page.
Submit your business information. Fill your Yelp business page with relevant business information, including your NAP (Name, Address, and Phone Number), business category, operating hours, price range, and more.
Upload photos to your page. Did you know? Yelp users (your potential customers) spend 2.5 times more time on Yelp pages with photos.
Download the Yelp for Business Owners app. Respond to reviews, upload photos, and create Yelp Deals on the go with the Yelp for Business Owners app for Android and iOS.
Reward your customers. Post Yelp Deals and Gift Certificates on your page to encourage Yelp users to choose you over the competition.
DOs and DON’TS
DO:
Respond to your customers’ reviews. Drive engagement, win over critics, and protect your business reputation by responding publicly to reviews or sending a private message.
Thank customers for their feedback. Show Yelpers that you value their feedback, regardless of whether the review is positive or negative.
Promote your business presence on Yelp. Encourage people to check out your Yelp business page with downloadable badges, links to your page, or “People Love Us on Yelp” window clings.
Analyze your data. Gain actionable insights by monitoring the different metrics available in your account and analyzing your online reviews and customer feedback data generated by Yelp users.
DON’T:
Lose your temper. A bad review can hurt, but temper is the one thing you can’t get rid of by losing it. Keep your business reputation intact by responding politely and professionally to Yelp users, with focus on finding specific solutions to their customer experience issues. You can also implement review response software to save you time.
Ask for reviews. Yelp is one of the review sites that don’t allow business owners to request customers for reviews. Soliciting reviews could lead to these reviews being filtered and having consumer alerts displayed on your Yelp business page.
Fake your reviews. Don’t game the system. Like other review sites, Yelp has harsh penalties for those that give themselves 5-star ratings or pay freelancers to write fake Yelp reviews.
